As we reflect on the nail-biter of a year that was 2020, it’s incredible to see how much we have adapted to singular — dare we say “unprecedented” — circumstances. From the pandemic that took the world by surprise, to the BLM racial reckoning that was long overdue, to a roller coaster US election in limbo, public relations had to rise to meet the moment.
Keeping messaging original, fresh, tactful and relatable is one of PR’s perennial problems, but 2020 threw down the gauntlet when it came to...
Drafted commentary on behalf of CEO of Mercaptor Discoveries to highlight the neurological repercussions of Seasonal Affective Disorder (SAD) in Bustle Magazine, which enjoys a uvpm of 50M.
I drafted this thought leadership blog post Canvas GFX's Canvas Originals marketing campaign. Perhaps best known for his digital recreation of a Ferrari F40 drawing by legendary cutaway artist David Kimble, renowned technical illustrator David Rumfelt counts on Canvas as his go-to software to create a variety of passion projects and professional work.
This thought leadership piece was written on behalf of AirMap's CEO to establish the UTM platform company as an authority in the drone and construction space.
I developed the script and helped to craft the concept for this video for the breakthrough biotech startup, Mercaptor Discoveries. Learn more at https://mercaptor.com
Press Release: Mercaptor Discoveries Uses its Proprietary Neurotherapeutic Platform to Develop Treatment for COVID-19
NOVATO, Calif., May 18, 2020 /PRNewswire/ -- Mercaptor Discoveries (Mercaptor), a platform company with preclinical programs in epilepsy and TBI, today announced that it is pivoting its proprietary neurotherapeutic development plan toward COVID-19.
While emphasis has been on systemic viral mechanisms of respiratory failure, COVID-19 is also a neurotropic virus, triggering neuroinflammation in the brainstem that is also a threat to respiratory function. In general, it is becoming increasingly ...
Press Release: Mercaptor Announces the Appointment of World-Renowned Neuropathologist, Dr. Adriano Aguzzi to Scientific Advisory Board
NOVATO, Calif., Oct. 25, 2018 /PRNewswire/ -- Mercaptor Discoveries (Mercaptor), a company developing small molecules that target brain trauma and neurodegenerative diseases, announced today that Dr. Adriano Aguzzi, MD, PhD, is heading up the formation of its Scientific Advisory Board (SAB). Dr. Aguzzi is a world-renowned neuropathologist, whose research has garnered numerous accolades including the Marcel-Benoist Prize, the Robert-Koch Prize and the Antonio-Feltrinelli Award, which are among...
NOVATO, Calif., Jan. 9, 2020 /PRNewswire/ -- Mercaptor Discoveries (Mercaptor), a company developing therapeutic agents active exclusively at the site of injury, announced the advancement of its preclinical program in epilepsy. The program culminates in human trials, beginning in early 2022.
A preclinical-stage company, Mercaptor tackled 2019 with all eyes on lead-selection for epilepsy. Their primary candidate has demonstrated reproducible POC and efficacy in animal seizure models.
Press Release: Mercaptor Discoveries Announces Positive Preclinical Proof of Concept (POC) in NIH-Funded Studies
NOVATO, Calif., Oct. 12, 2018 /PRNewswire/ -- Mercaptor Discoveries (Mercaptor) today announced that its proprietary Capton® molecule demonstrated efficacy in the Epilepsy Therapy Screening Program (ETSP) run by the National Institutes of Health – National Institute of Neurological Disorders and Stroke (NIH-NINDS).
Mercaptor now has proof of concept for localized conversion in the brain of its Capton® in the presence of stress and protection from seizure by the converted Capton® in a preclini...
Bay Area residents need not book a flight to the tropics to enjoy an island experience. While Alcatraz gets all the exposure, there are more than 15 islands right here in the San Francisco Bay.
Some of them are picturesque habitats open for visiting, others are destinations for maker culture and day drinking, and some simply meant to be admired from afar. Their unique histories and current uses say a lot about our region's past, present, and future. Dive into the diverse islands that surround...
I had a blast researching every drop of this getaway story, but going up in a hot air balloon over vineyards had to be the ultimate highlight! Cheers! Sip, Savor, Cycle & Soar at Distinctive Wine-infused Destinations -- Healdsburg, PasoRobles, Big Sur & Temecula.
Scene - A roundup of August/September's standout attractions.